Lickable wellness treats for cats
Tasty treats. Real benefits.
CHOOLAB is a creamy lickable treat in six functional formulas. Cats love the treat. Owners pick the benefit by color.
The lineup
One treat. Six ways to wellness.
Each formula has its own color, icon and cat on the front, so members can find their cat’s need in a second. Select a formula to see it.
Formula 1 of 6
Joint Support
Mobility support
- Good for
- Pack color
- Format
- 6 × 0.5 oz (14 g) sticks · Net wt 3 oz (84 g)
- Key ingredients
- To be added
- Guaranteed analysis
- To be added
Formula descriptions follow the pack front. Ingredients, feeding guidelines and final U.S. label wording will be added after label review.
Why it sells
Built for the club shopper with more than one cat.
Cat households are growing, multi-cat homes are growing faster, and lickable treats are already a proven club item. CHOOLAB adds a daily wellness reason to buy.
U.S. households own a cat
That is 39% of U.S. households, up 5% year over year.
APPA 2026 Cat Report (2025 survey) via Petfood IndustryHomes with 3+ cats since 2018
Two-cat homes are up 16% over the same period. More cats means more treats, bought in bulk.
APPA 2026 Cat Report via Petfood IndustryLickables already sell in club
Costco carries a 72-count lickable treat variety pack today. CHOOLAB brings wellness benefits to a format members already buy.
Example: Catit Creamy 72-count, costco.comA treat with a job
Every stick is a treat cats beg for and a benefit owners chose on purpose. That turns an impulse snack into a daily routine and a repeat purchase.
Easy to shop
Six bright colors, one clear icon and a cat face on every pouch. Members read the benefit from the aisle without picking up the pack.
Variety in one box
Multi-cat homes rarely need just one thing. A variety box covers joints for the senior, calm for the nervous one and coat care for the fluffy one.
How cats enjoy it
Tear. Squeeze. Lick.
No bowls, no mess, no measuring. It’s the easiest part of a cat’s day, and often the owner’s favorite too.
Hand-feed as a treat
Tear the top and squeeze slowly. Most cats lick it straight from the stick, which makes it a bonding moment.
Top their meal
Squeeze over dry or wet food to make mealtime more appealing for picky eaters.
Make it a daily ritual
One stick at the same time each day builds a routine around the benefit. Daily amount per final label.
CHOOLAB Wellness Variety Box
A club-size box with two pouches of every formula. It matches the 72-count size of lickables already on Costco’s shelf and gives members all six benefits in one purchase.
12 pouches · 2 of each formula · 6 ways to wellness
| Configuration | 12 pouches (2 × 6 formulas) × 6 sticks = 72 sticks |
|---|---|
| Net weight | 72 × 0.5 oz (14 g) = 36 oz (2.25 lb / 1,008 g) |
| Suggested member price | TBD |
| Item # / UPC | TBD |
| Case pack / pallet (Ti × Hi) | TBD |
| Shelf life | TBD |
| Country of origin | TBD |
| Ingredients & guaranteed analysis | TBD |
| U.S. label & regulatory review | TBD |
| Lead time & MOQ | TBD |
Other formats to discuss: single-formula boxes for the top sellers, and a smaller 36-count box for costco.com or roadshows.
Media & downloads
See it in action.
Product video coming soonCats trying CHOOLAB for the first time
- Product spec sheetComing soon
- Hi-res pack imagesComing soon
- Ingredient & analysis sheetsComing soon
- Pallet & display conceptComing soon
Samples & pricing
Let’s get CHOOLAB in front of members.
CHOOLAB is made by Pedical and distributed in the United States by OH MY PET. Ask us for samples, pricing and the full spec sheet.
Contact OH MY PET
reeditinc@gmail.comPartners
We reply within one business day. Include your store region and the formats you’d like to evaluate. Visit ohmypet.me